Radio City Christmas Going Nation Wide
Written by elf. Filed under Christmas Music, Christmas News May 4th, 2008Coming soon, to a city near you. Maybe. It’s the famed Radio City Christmas Spectacular.
Madison Square Garden Entertainment’s plan to launch a touring arena version of its Radio City Christmas Spectacular is the latest move in an increasingly aggressive strategy that will see the company launch other tours in the next few years.
The Spectacular tour marks the most ambitious national project for MSGE, a division of Cablevision that owns and operates New York’s Madison Square Garden, the WaMu Theatre at MSG, the Beacon Theatre and Radio City Music Hall — and which recently completed a transaction to acquire the Chicago Theatre.
The Spectacular production will play 18 cities across the Midwest and South, beginning November 8-9 at the Brown County Arena in Green Bay, Wisconsin. The plan is to hit more than 60 markets in the next three years and then repeat the cycle. Marciano projects that between 650,000 and 700,000 tickets will be sold the first year.
The touring Spectacular will boast all the elements of the much-heralded 75th edition of the Christmas Spectacular at Radio City in 2007, when MSGE simultaneously launched “Wintuk.” In a 10-week span, the two shows were attended by more than 2.4 million people and grossed more than $150 million.
The Spectacular has enjoyed theater residencies in some 30 markets since 1994 (including as many as nine in 2008), the upcoming tour is unique in that it is a multimillion-dollar production conceived specifically to travel to venues in the 7,000-12,000 capacity range.
“If we’re successful in the U.S., we’ll start to think about it in the context of international opportunities,” Marciano says.
The arena tour has been in the works for two years, he says, with the 75th production serving as a springboard for the idea to take the Spectacular on the road. “The limitations of most theaters didn’t allow for presenting the Christmas Spectacular on a scale that we do at Radio City,” he says. “We turned to the arenas, which allowed us to provide a family show the size of which has never been seen outside of Radio City Music Hall.”
The production is bigger than many major rock tours, involving 30 trucks and 16 buses, a massive LED screen, with a cast of 56, including the famous Rockettes.
The top ticket price will be $65-$75, with the average in the low $50s, according to Marciano. That ticket price is higher than most family shows, but well below Broadway show tickets, Marciano notes.
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